NO-COMPROMISE BLOG.
Thoughts, ideas, and frameworks to grow your creative business.
Make your clients feel the pain.
If your potential client is feeling OK, happy with the status quo and just kinda in pain… they will probably say no.
Problem: Your Clients Don’t Understand the Context…
If your clients can’t put ‘brand strategy’ or ‘visual identity’ in the context of their own business, it’s hard to get them across the line.
Why Articulating value is important.
Why Articulating Value When Selling Brand Identity Helps to Make You More Credible And Less Suspicious.
Is there a shortcut to more branding clients?
Is there a shortcut to growth for Brand Identity Designers?
Design Competitions (they suck)
Why do businesses still not value brand as being the cornerstone, the FOUNDATION of their business growth?