You’re Neglecting Your Business.

Most of my leads come from word of mouth.

I have a few clients who always give me work.

People talk and I get projects from other clients.

I post on social when I have the time/when I need clients…. But it always comes as a last priority.

Only people who see my posts are other designers and I wonder why I’m not getting any leads and think Insta doesn’t work.

I think I should post content that teaches my audience how to use illustrator, what the latest design news is, but I wonder - do my clients really give a shit? I just don’t know.

You have no strategy.

It feels weird for me to be so direct but I know it would serve you (the reader) better if I was.

Your freelance business sounds like a runaway train, and you’re the passenger, feeling out of control, anxious and uncertain because that feeling in the back of your gut is telling you…

If that client left tomorrow you’d be fucked.

You have no plan.

You tell your clients to promote their business, get clear on their market, their customer persona, but tbh you have never ever worked that out for yourself.

I’m being direct today, and it isn’t always in my nature but I’m not attacking you I’m trying to make you consider that it’s just not enough.

You need to have one because in the eyes of most customers, you’re not that different to every other designer with an overpriced Mac and an overpriced Adobe sub.

In my experience we need to have a foundation of business to survive.

It means not feeling powerless or lost or anxious because we know we haven’t worked on our business in weeks or months.

If we don’t prioritise our business - no one else will.

If we don’t have a strategy in place, who are we to tell our customers to have one of their own?

We need to wake up and realise that creativity and business are not mutually exclusive.

They work in synergy, we can be better creatives through more robust and confident business processes.

We are better business people because we’re creative.

Don’t be lazy, ask for help, find a coach or teacher you resonate with.

Make it a priority.