Simple answers to (tricky) client objections.

The good news is there are a finite amount of objections you’ll face when selling creative services.

Which means that there is a finite amount of ways to respond to those objections.

The tricky part is that every client is different, each with their own biases, and unique circumstances that if you want to succeed in business you need to overcome.

There are gonna be variations but here’s the most important idea that I want to share with you.

You need to protect your clients from themselves.

Sometimes a client will be afraid to spend money with you on their brand, will it be wasted?

They’ll hesitate and try to postpone, delay…

It’s because they aren’t certain of the outcome.

So here are a few useful answers to tricky objections.

“The investment is a bit more than we had expected”

I understand your position.

But based on what we discussed this

solution will be ideal for your situation and create the outcomes we talked about.

I believe you will see a return on this quickly and the investment will pay itself back easily within...

If it would work for you, I’d be happy to work with you on staged payments?

“We already have XYZ (eg the brand strategy done) can you just do ABC instead, how much for just that?…”

OK, yes you did note that.

Honestly, based on what we’ve discussed we want to create something cohesive and relevant for your business.

Otherwise it can end up like a patchwork solution that won’t create the desired outcome.

My advice is that we do XYZ in order to get the best result for you.

Does that sound fair?

“We want to go ahead, but can’t start until XYZ thing happens…”

Ok I understand.

The only thing I would consider is that you mentioned that this was important to start now because XYZ (reason).

And I wouldn’t be doing my job if I didn’t at least bring that up.

Is that fair enough?

If you’d like to start in XYZ (month) all I ask is for a small deposit of $ so I can book in the job - how does that sound?

Your job is to create certainty by making the client feel safe, and in good hands.

On top of that, it’s your job to control the call.

Act like a consultant, give advice.

Hold your prospective clients accountable.

Protect them from themselves.

Hayden